Campaign types

Seven ways to run a YRQR campaign

Every campaign starts with a type: how people scan, respond, progress, earn rewards and generate evidence. Pick the one that matches your audience and place.

Single-location campaign

One sticker, one moment, structured feedback where the place matters.

Best for: Exhibits, consultations, concourses, stores

Trail

Ordered stops along a cultural, visitor or heritage journey.

Best for: Museums, heritage trusts, tourism boards

Discovery set

Many stickers across a space, with a completion threshold.

Best for: Campuses, venues, multi-site activations

Treasure hunt

Clue-driven progress, verified stops and a final reward.

Best for: Tourism, festivals, family engagement

Flash promo

A short-window retail activation with live shopper signal.

Best for: Retail brands, pop-ups, product launches

Listening campaign

Voice at scale, with methodology you can defend.

Best for: Research, governance, consultation, audience voice

Brand activation event

Co-branded moments with separate brand and venue reporting.

Best for: Sponsors, sports venues, event partners

Not sure which fits?

Bring the audience, place and decision you need to support. We'll recommend the campaign type that gives the cleanest participation journey and the most useful evidence.

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