Voice at scale, with depth

A worked example

Example scenario — illustrative, not a real customer.

A regional transport body deploys 50 stickers across stations during a consultation period. Each sticker invites passengers to share what matters to them: access, safety, reliability, cost, confidence, or the experience of travelling at busy times. Over the week, around 320 participants record voice responses. By Monday morning, the organisation has a structured report for leadership and a closed-loop summary ready for respondents who opted in.

Details — how it works

A listening campaign is the campaign type YRQR was built around. Respondents scan a sticker or QR, speak in their own words, and the organisation receives structured intelligence rather than a stack of disconnected recordings. This is voice as the primary evidence, not as a survey add-on — advisory groups, regulators, community bodies, cultural organisations, and research-oriented teams can add verified scans, rewards, and closed-loop participation where appropriate.

• Audio-first capture, with text, photo, or video available where the campaign needs it.
• One location, many locations, or a digital QR, depending on the consultation type.
• Optional location verification when physical presence is part of the evidence standard.
• Campaign branding can change the landing, unlock, capture, and reward screens in the camera flow and app.
• Analysis against the operator's vertical profile, including built-in sector profiles.
• Closed-loop summaries for respondents who opt in to hear what the organisation learned.

Outputs

• Per-recording transcript, sentiment, emotion, themes, and dimension scores.
• Aggregate eight-dimension intelligence for governance, experience, trust, and future intent.
• Entity recognition, representative quotes, and quality flags for evidence integrity.
• Participant-facing summaries generated from the same analysis, not a separate marketing message.

Other campaign types to consider