Voice intelligence for real-world campaigns
YRQR turns one branded QR — on a sticker, a poster, a programme, a stream overlay — into voice, text, photo and video responses, analysed into reports your board will actually trust.
Eight-dimension analysis, tuned to your sector. Sentiment is the floor, not the ceiling.
Sticker, stream overlay, poster, programme — wherever your audience meets you.
Participants see what their voice changed. Operator reporting is live; participant summaries ship next.
Why YRQR exists
Most organisations collect feedback that's been stripped of the moment it came from. Surveys arrive after the experience. Scan counts measure curiosity, not what people thought. Satisfaction scores hide more than they show. The result: decisions made on data that nobody trusts but everyone uses anyway.
YRQR is built on the opposite premise. Voice, captured in the place the experience happens. Analysed against vertical-specific dimensions, with the methodology visible to your governance team. Linked back to participants so they see what their voice changed.
It's the difference between we asked and we heard.
Methodology
YRQR doesn't force one universal scorecard onto every campaign. Each analysis profile carries its own dimensions, labels and scoring guidance, while the reporting structure stays consistent enough to compare campaigns over time.
See full methodology →Generic Voice
Overall quality of the experience, weighted toward concrete praise and friction.
Generic Voice
Audience confidence in the organisation, product, service, or experience.
Football Club
Trust in leadership, consultation, ownership, transparency, and decision legitimacy.
Football Club
Supporter sentiment around apps, website, communications, social content, and streaming.
Cultural Trail
How visitors engage with story, curation, theme, and interpretive meaning.
Cultural Trail
Visitor access and inclusion signals, including navigation, fatigue, language, and sensory load.
Retail Activation
Explicit or implied buying, trial, return, or conversion signals.
Brand Event
Whether the brand partner feels credible, natural, and additive in context.
The platform
Most research asks people for data and gives nothing back. YRQR is built differently. Organisations receive structured intelligence while participants receive confirmation, transparency, and evidence that their voice entered the room.
Not just a data source. The product shows them that taking part matters.
Evidence they can trust, compare and act on before decisions are locked.
When people can see the purpose and the follow-up, they give more useful, specific feedback.
Use YRQR for board packs, advisory groups, regulator evidence, operational improvement, commercial planning, and participant communications.
Who YRQR serves
YRQR is not locked to one sector. It gives each audience a practical path into the same underlying system: branded QR codes, voice intelligence, and closed-loop participation.
For creators and individuals
YouTubers, podcasters, newsletter writers, authors, artists, musicians — anyone whose work has an audience. Drop a branded QR in your video, on your book, in your stream, in your podcast notes. Hear back from your audience in their own words.
Explore creator campaigns →Consultation & governance teams
Use YRQR for consultation, governance, fan voice, public engagement, and board-ready reporting where the words people choose matter.
Explore listening campaigns →Brands & event teams
Build physical-world campaigns with rewards, scans, progress, and reporting that shows whether the activation strengthened the relationship.
Explore brand activations →Museums, venues & trails
Create trails, single-location prompts, and discovery sets that deliver content while capturing visitor signal at the stop where it belongs.
Explore trails →Media
Tap a medium to see how campaigns run there.
QR overlays for YouTube, Twitch, livestreams and podcast video
Books, programmes, posters, packaging and merch
Museums, stadiums, retail spaces and exhibitions
Bus stops, billboards and transit advertising
Newsletters, Substack, Patreon and course completions
Brand activations and partner events
Business outcomes
YRQR is built for decisions that need more than a scan count: board conversations, operational fixes, partner reporting, pricing reviews, and public-facing updates.
Turn consultation into structured, auditable evidence for leadership teams, advisory boards, regulator readiness, and board reporting.
Understand pricing sensitivity, renewal risk, sponsorship perception, and value concerns before they become public pressure.
Find friction in the experience participants actually describe: arrival, queues, facilities, service, safety, atmosphere, and access.
Track whether participants feel heard, represented, respected, and willing to engage again.
Brand customisation
YRQR can customise the QR landing screen, unlock screens, capture prompts, rewards, and participant summaries per organisation and per campaign. The same brand experience loads in camera-only flows and in the companion app.
See brand customisationLanding
Unlock
Reward
Summary
Trust
Operators publish back to participants from the same evidence the report is built on, so what people raised connects visibly to what the organisation does next. Operator reporting is live today; participant-facing summaries are the next major release.
What YRQR produces
Campaign reports
Themes, representative quotes, caveats and recommended next actions.
Scan analytics
Placement, completion, rewards, location policy and participation patterns.
Participant summaries
Generated from the same evidence as the operator report, not a separate marketing message.
Evidence packs
Exportable for analysts, leadership teams, partners and governance workflows.
Per-response records
Transcript, sentiment, emotional signal, dimension scores and quality flags.
Operational views
QR placement, stage performance, reward issuance and campaign progress.
Start with one campaign
Launch a focused voice intelligence campaign, learn what matters, and show participants what their feedback changed.